Ms. Shirley Wong (centre), General Manager and Head of Personal Banking Division, Mr. Bruce Leung, Head of Branch Distribution and Services Department, and Ms. Elaine Wong, Head of Channel and Transaction Management Department, welcome the recognition for BEA’s recent achievements.

The Bank of East Asia, Limited (“BEA” or “the Bank”) has won four awards at the prestigious Bloomberg Businessweek Financial Institution Awards 2022.

BEA was named “Outstanding” in the categories of Retail Bank of the Year, Premium Segment Client Service, Client Service/Customer Engagement, and Digital Transformation Strategy. These awards recognise BEA’s achievements in personal banking services over the past year in face of the pandemic. The Bank’s revamp of its “Supreme” brand, its dedicated relationship manager training programme, and its digitalisation drive across front and back-end processes have all delivered impressive results.

Ms. Shirley Wong, General Manager and Head of Personal Banking Division of BEA said, “We are delighted to win recognition for our recent progress in multiple business areas. In particular, the revamp of the “Supreme” brand was highly successful, leading to a major uptake of young emerging affluent customers. Meanwhile, we are committed to driving front-to-back digitalisation to provide faster and more userfriendly banking services to customers and using innovative technology to enhance internal processes.”

Revamped in June last year, the “Supreme” service offers digital-driven wealth management products to help customers grow their wealth, together with in-depth market analysis and information to enrich financial literacy.

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